Privacy Policy

Fenland Pedals, a trading name of Cryptic Squid Two Ltd, makes the Strata device and runs fenlandpedals.com. Shopify, in Canada, powers our online store. Our website is hosted by Arachsys Internet Services in the UK. Our newsletter is handled by Sender.net, and our website analytics are provided by Plausible, both hosted in the EU.

• Address: 103 Stour Green, Ely, Cambridgeshire, CB6 2XJ, United Kingdom
• Email: support@fenlandpedals.com
• VAT number: GB 373 2935 80
• ICO registration number: ZC233640

Newsletter signups — your email address, passed to Sender.net (hosted in the EU) so we can send you emails. You can unsubscribe at any time. Signing up to the newsletter is optional.

Orders — your name, address, email, phone, and order details, processed through Shopify to fulfil your purchase. Payment card details are handled by Shopify's payment processor — we never see or store them.

Website traffic data — we use Plausible (hosted in the EU) to understand aggregate website traffic. This service does not use cookies and does not track or identify individual users. We track campaign performance using UTM parameters (short tags appended to URLs) which help us understand which links brought visitors to our site — including from newsletter emails. No personal data is collected through this analytics tool.

Website server logs — standard technical data (IP address, browser type, pages visited) collected by our hosting provider, Arachsys, for security and site operation.

Strata's web interface — runs entirely on your device. It does not send any data to our servers, and we do not collect, store, or have access to any information you enter or generate within it.

Lawful basis

UK GDPR Article 13 (1)(c) requires us to state the lawful basis for each processing activity:

Activity	Lawful basis
Newsletter	Consent Article 6 (1)(a)
Orders	Contract Article 6 (1)(b) — necessary to fulfil your purchase
Server logs	Legitimate interests Article 6 (1)(f) — security and site operation
Order record retention	Legal obligation Article 6 (1)(c) — UK tax law

We do not use automated decision-making or profiling.

Provider	What they get	Why
Shopify (Canada)	Order and customer details	Running our store, processing payments, managing international shipping
Sender.net (Lithuania)	Your email address	Sending newsletters
Arachsys (UK)	Server logs (IP, timestamps)	Hosting our website in the UK
Plausible (Germany)	Anonymous, aggregate traffic data only	Understanding website traffic without cookies
Shopify's logistics partners (varies)	Name, address, order contents, customs info	Delivery, including international delivery and customs clearance for DDP orders

We will never sell your data. We only share what's necessary to run our business and fulfil your orders.

Some of the providers listed above are based outside the UK. We only transfer data to countries that have been recognised by the UK government as providing adequate data protection, or under appropriate safeguards.

We do not use any cookies on our website. Our analytics are provided by Plausible, which measures aggregate traffic without cookies and without identifying individual users.

Shopify may use essential session cookies for cart and checkout functionality — these are strictly necessary and do not require consent.

• Newsletter subscribers — until you unsubscribe or choose not to renew your subscription
• Order records — 6 years (UK tax law requirement)
• Server logs — 30 days

Under UK GDPR, you can:

• See what data we hold about you
• Correct anything that's wrong
• Ask us to delete your data
• Object to how we use it
• Withdraw consent for newsletters at any time
• Get a copy of your data in a portable format
• Restrict how we use your data in certain circumstances

Email us at privacy@fenlandpedals.com to exercise any of these rights. We'll respond within 30 days.

Making a complaint

If you're unhappy with how we've handled your personal data, you can raise a complaint directly with us by emailing privacy@fenlandpedals.com. Please include "Data Protection Complaint" in the subject line so we can identify and prioritise it.

We'll acknowledge your complaint within 30 days of receiving it, investigate your concerns, and aim to resolve the matter as promptly as possible. We'll respond to you in writing with our findings and any corrective action we propose to take.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/concerns or by calling 0303 123 1113. You don't need to raise a complaint with us first, though doing so may help resolve things more quickly.

We may update this policy from time to time. We'll post changes here with an updated date.

---

Fenland Pedals — 7th September 2026